Browsing All posts tagged under »viral«

Are you ready to go viral?

October 30, 2014

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Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]

Samsung’s odd Apple attack

November 23, 2011

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Apple customers get a bad press. Slavishly following the herd of what’s trendy, tied to Operating Systems which are inflexible and (possibly) anti-competitive. But, Apple doesn’t get to be so successful without doing something right: making products which work. And that’s why the new Samsung attack-viral in support of the S II is so odd: […]