Browsing All posts tagged under »viral«

Are you ready to go viral?

October 30, 2014


Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]

Samsung’s odd Apple attack

November 23, 2011


Apple customers get a bad press. Slavishly following the herd of what’s trendy, tied to Operating Systems which are inflexible and (possibly) anti-competitive. But, Apple doesn’t get to be so successful without doing something right: making products which work. And that’s why the new Samsung attack-viral in support of the S II is so odd: […]