Browsing All posts tagged under »Terrence Higgins Trust«

The Russian roulette of social media?

June 15, 2011

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There’s a certain irony to the well-trodden phrase ‘finding the silver bullet in social media’. Everyone is searching for that magical formula which will tell you that if you do X in social media you will achieve Y. It doesn’t exist. And I doubt it ever will. In fact, finding the silver bullet in social […]