The only good thing to arise from the doctor’s dispute is this film showing respectable broadcasters dropping the c-bomb: And the creative social media attacks on the Health Secretary, such as this image from GP Survival:
With so much of the electorate undecided in 2015, the spotlight rightly falls on how party communications has failed to excite, inspire and drive votes. Commentators were quick to dub Thursday’s poll as the first social media election. But of course, it was never going to live up to this hype. What it should have […]
If the Edelman Trust Barometer wasn’t enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations’ communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board […]
The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]
Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]
Back in the day, my football team won, it always snowed at Christmas, the news was serious and PRs used fax machines to send out press releases. For some, even these new fangled fax machines were too much. So PRs employed teams of admins to do the work while they wined and dined clients. Of […]
More from The Rooftop – news worth shouting about
Ramblings Of A PR 
February 12, 2016
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