Browsing All posts tagged under »Social impact«

PR needs a renewed focus on ethics, diversity and impact

October 27, 2019

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As Chair or Vice Chair of the PRCA Council, I will propose ethics, diversity and standards are the focus of the Council's work.

Let’s focus on the REAL social impact of communications

May 14, 2019

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Other professions are speaking the language of social value. And now the PR & communications industry is joining in.

Watch out for the new wave of communications dinosaurs

December 18, 2018

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Any communications practitioner worth their salt should have two words at the front of their mind in 2019: Social Value.

Solving public relations PR problem

November 20, 2018

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The world of public relations is changing, but the industry needs to do more to understand the social impact of its work.