Browsing All posts tagged under »responsible drinking«

Is this the worst PR idea ever?

October 19, 2014


According to marketing industry mag, The Drum, drinks giant Diageo is “mulling” the idea of an alcoholic version of The Great British Bake Off in a bid to halt declining sales. Regardless of the fact that declining alcohol sales in the UK should be a good thing – and a sign that the work of the […]