public relations | Ramblings Of A PR

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Help create a new PR degree apprenticeship

March 11, 2015

The PR industry is set to make history by creating a new master’s-level degree apprenticeship in public relations. Industry body, the PRCA has applied to the Department for Business, Innovation and Skills to develop the new qualification in partnership with universities. Announced by the Prime Minister, the new PR degree apprenticeships are possible following reforms […]

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015

The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]

The numbers just don't add up

September 10, 2014

Over four years ago, the global PR industry united to declare the death of AVEs – advertising value equivalents of PR coverage. But recently, they’ve been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily ‘value’ of coverage). The industry needs to, once again, ensure […]

Five tips to ensure you don't fall foul of the Lobbying Act

August 22, 2014

It is not just the PR industry which has been asking difficult questions about the impact of regulations for non-party campaigners during the 2015 General Election. And unless any last ditch attempts to delay the introduction of the Lobbying Act are successful, there is less than a month to go until the law comes into force. So, here are five tips to ensure […]

The impact of the Lobbying Act on PR is still not clear

August 7, 2014

With just weeks to go until regulations for non-party campaigners during the 2015 General Election come into force, there are still fundamental questions that remain unanswered about the impact of the Lobbying Act on PRs. In fact, the PRCA Not-For-Profit and Charity Group has written to the Electoral Commission with ten key questions they must […]

What do PR’s make?

July 9, 2014

I spent the weekend at the beautiful Carthvean farm helping farm-sit for a family friend. Following three days spent knee deep in horse shit and trying to master the art of milking a goat by hand, I came back to London full of the joys of the countryside. I also had a concern that, compared […]