Public relations is a wide ranging profession requiring a multitude of skills. With new degree apprenticeships in PR being put out to consultation this month, now is the perfect time for the industry to think about what makes a good PR. Practice makes perfect One thing all PRs will agree on is how the majority of any […]
March 11, 2015
The PR industry is set to make history by creating a new master’s-level degree apprenticeship in public relations. Industry body, the PRCA has applied to the Department for Business, Innovation and Skills to develop the new qualification in partnership with universities. Announced by the Prime Minister, the new PR degree apprenticeships are possible following reforms […]
September 10, 2014
Over four years ago, the global PR industry united to declare the death of AVEs – advertising value equivalents of PR coverage. But recently, they’ve been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily ‘value’ of coverage). The industry needs to, once again, ensure […]
July 9, 2014
I spent the weekend at the beautiful Carthvean farm helping farm-sit for a family friend. Following three days spent knee deep in horse shit and trying to master the art of milking a goat by hand, I came back to London full of the joys of the countryside. I also had a concern that, compared […]
July 10, 2015
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