Browsing All posts tagged under »PRWeek«

PR needs to embrace the chance to show it works

November 13, 2009

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The UK’s Central Office of Information has suggested that advertising value equivalent’s (AVE) are no longer included as part of mandatory evaluation criteria when measuring how well PR campaigns perform. And not before time! You can read my comments either in PR Week or on the website of the company I work for. But, if […]