Browsing All posts tagged under »Pridewash«

One in ten firms engage in Pridewash

July 1, 2019

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Over 10% of companies delivering a Pride-themed campaign scored less than 80% for their steps to improve LGBT+ rights.

Watchout for Pridewash season

June 24, 2019

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Like polluting brands that "greenwash" their reputation by embarking on meaningless environmental corporate social responsibility, so we are starting to see Pridewash. These brands have a dodgy track record on LGBT rights, but are now celebrating Pride.