PR Apprenticeships have been helping agencies and in-house teams grow their own talent for over two years now. And Matt and I recently spoke to the PRCA’s DARE conference about what a PR Apprenticeship actually involves – from employer and apprentice perspectives. You can view the presentation we gave below, but there are five key things we have learned […]
November 15, 2013
When I first suggested that there should be PR Apprenticeships in March 2009, the silence in the industry was deafening. Even in my own workplace at the time there was scepticism – and even hostility – to the idea that anyone could enter a PR agency without the spuriously defined ‘good degree’. It has been […]
July 10, 2012
When one of the biggest names in PR warns that the industry faces becoming irrelevant, it’s probably a good idea to listen. And Lord Chadlington, founder of Shandwick and chair of Huntsworth group of PR agencies, gave just that warning last night (9th July). Chadlington’s prescription for preventing this irrelevance lies in tapping into the […]
December 8, 2011
Today is a landmark day for the PR industry. Today sees the single most important development in the industry since the social media revolution. I’ve written on countless occasions about the need to diversify routes into the PR profession – and long called for the establishment of PR Apprenticeships. And while the PRCA have always […]
July 16, 2014
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