Browsing All posts tagged under »pr«

The numbers just don't add up

September 10, 2014

3

Over four years ago, the global PR industry united to declare the death of AVEs – advertising value equivalents of PR coverage. But recently, they’ve been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily ‘value’ of coverage). The industry needs to, once again, ensure […]

The impact of the Lobbying Act on PR is still not clear

August 7, 2014

1

With just weeks to go until regulations for non-party campaigners during the 2015 General Election come into force, there are still fundamental questions that remain unanswered about the impact of the Lobbying Act on PRs. In fact, the PRCA Not-For-Profit and Charity Group has written to the Electoral Commission with ten key questions they must […]

Is this the most effective PR campaign in Europe?

March 31, 2014

1

There are some PR awards anyone would be delighted about being nominated for, but do they prove you have one of the most effective PR campaigns in Europe? Claremont’s work for National Apprenticeship Week 2013 (working with the Skills Funding Agency in house team and our partners at Tribe PR, On Broadcast and Shackleton PR) has just been […]

Top ten blog posts of 2013

December 31, 2013

1

People (well colleagues at Claremont) have accused me of only blogging when I’m angry. But, it appears, I’m just giving the public what they want. Behold my top ten most read blog posts of 2013: 1) British Gas are a bunch of numpties Anyone who can make a company share price crash through social media […]

How do you define right and wrong in PR?

December 11, 2013

1

Yesterday morning’s papers showed two different sides of PR. While the boss of Bell Pottinger represents dictators claimed his firm are decent people in the Guardian, Save the Children are alleged to be supressing news stories to curry favour with corporate donors in the Independent. So how do you define right and wrong in PR? […]

PR Apprenticeships have come of age

November 15, 2013

2

When I first suggested that there should be PR Apprenticeships in March 2009, the silence in the industry was deafening. Even in my own workplace at the time there was scepticism – and even hostility – to the idea that anyone could enter a PR agency without the spuriously defined ‘good degree’. It has been […]

Timehop back to re-lived content

April 15, 2013

0

As PRs look to re-use and re-fashion content to help extend the life of a news story, Timehop‘s a new app which helps the story last a whole year. The concept is so blindingly simple it’s amazing it hasn’t been done before. Install app. Connect other social media accounts. It tells you what you were […]

Top posts of 2012

December 31, 2012

1

The review of my blog posts is a little different this year (here is 2011‘s) as it also takes into account posts from the Claremont and CIPR blogs. Also summarised as a word cloud here, below are the top ten most read posts (in reverse order): 10) Launch of PR Apprenticeships. The very first post […]