Browsing All posts tagged under »pr«

No room for complacency in Bell Pottinger case

September 5, 2017

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In the aftermath of the Bell Pottinger case all organisations should ask who else is on their PR agency's client roster, the transparency applied to public affairs lobbying should be rolled out to all public relations activity and there should be a deeper inquiry into the ethics of the industry.

The perils of PRs jumping “all in” on the Election

April 24, 2017

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Agency bosses calling on their clients to jump “all in” on the General Election in PR Week seemed, on the surface, like sound advice. But it misses a vital point: legally they may find themselves on dodgy ground if they do. Much of the debate on the regulations of ‘third party campaigners’ during General Elections has […]

Buying Social Isn’t Just For Consumers

October 14, 2016

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This Saturday sees the nation encouraged to “Buy Social” on Social Enterprise UK’s Social Saturday. Social enterprises aren’t just for consumers. In the PR industry, the PR and Communications Association (PRCA) has led a laudable drive to encourage more public relations agencies to Buy Social. But far more needs to be done. In designing marketing […]

The best job in the world?

March 14, 2016

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The PRCA Careers in PR event claimed PR is the best job in the world. But how does the industry stack up for flexibility, variety, community and pay?

When PR recruitment goes wrong…

November 3, 2015

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The PR’s industry body has hit the nail on the head again – calling out another poor practice among the nation’s public relations agencies. In a blog post, PRCA chief Francis Ingham reveals he was approached by an agency (ironically one which specialises in reputation management) to promote a job ad which requires candidates to submit […]

What makes a good PR?

July 10, 2015

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Public relations is a wide ranging profession requiring a multitude of skills. With new degree apprenticeships in PR being put out to consultation this month, now is the perfect time for the industry to think about what makes a good PR. Practice makes perfect One thing all PRs will agree on is how the majority of any […]

Charities: unleash your press officers

April 30, 2015

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The Lobbying Act has had a dampening impact on what charities have been able to campaign on during the election. It has succeeded in muzzling the sector from campaigning on anything which could be seen to influence how the electorate vote. Despite reassurance from industry bodies like the PRCA that campaigners should continue with business […]

Let's make 2015 the year of trust and ethics in PR

January 28, 2015

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If the Edelman Trust Barometer wasn’t enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations’ communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board […]