August 30, 2012
On the surface of the figures, Channel 4 will be delighted that last night’s Paralympic Opening Ceremony attracted the station’s largest audience share since the peak of Big Brother. And today’s blanket front page coverage for the Paralympics (only the Express don’t fully lead with the Opening Ceremony) is a positive sign that the Games […]
August 13, 2012
A national newspaper Olympic headlines wordcloud shows that the Games dominated the front pages. Unless you read the Express.
August 11, 2012
Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel free to write in any others)…
August 8, 2012
Into the closing stages now, but the Olympics PR gems keep coming… Subs Sack Race: Sub Editors at the Express and the Mirror will be watching over their shoulders as they failed to spot that their Olympics coverage confused the Dutch and British equestrian teams. Given the Express’ error was a front page one; they […]
August 7, 2012
While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
December 31, 2012
1