Browsing All posts tagged under »Olympic Games«

The best Olympic PR moment

August 11, 2012


Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel free to write in any others)…

Hearses, infidelity and empty seats… More Olympics PR

July 31, 2012


The Olympic Games have given PRs the opportunity to take the media ‘summer silly season’ to new heights. You’d have thought that weekly posts on London Olympics PR highs and lows would be enough. But no, there’s just too much good material. So here’s today’s top five: Biggest social media fail: The #NBCfail over its […]

What makes sports ‘news’?

July 24, 2011


Sport is an important part of British life. The economic impact of football alone is massive with the world’s richest club worth £1.16bn, to a non league club still turning over £200,000 a year. And that’s not to mention the revenue generated by businesses as a direct result of sports events being staged. Yet despite […]