Browsing All posts tagged under »#nomakeupselfie«

Are you ready to go viral?

October 30, 2014

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Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]