media | Ramblings Of A PR

Browsing All posts tagged under »media«

The i-deal

October 26, 2010

From the paper which was the first to steer away from political ties and which ended the era of the broadsheet only ‘quality’, comes the first new UK-wide national newspaper in decades. i from the Independent is a brave attempt from a loss making newspaper to try and attract a new readership. So I rushed […]

Cameron’s slip means the end for pre-records

March 24, 2010

The majority of interviews for TV and radio don’t happen live, but are pre-recorded. This works well for everyone – spokespeople get to do the interview at a time and place to suit them and broadcasters can line these set pieces up in advance and get content for stories in the bag. The other benefit […]

Five steps to help Britain break the clutches of the celebrity

February 15, 2010

One in ten young people would drop out of education to be on reality TV. This was in 2006 and the research Band & Brown undertook for the Learning and Skills Council revealed the worrying extent to which young people (in particular – and I would argue society as a whole) were influenced by the […]

Easyjet’s ‘Double Dip’ Crisis

November 25, 2009

Easyjet probably thought they’d won the crisis management battle to shut down the debate on the holocaust memorial photo spread. Online media coverage over the weekend showed them acting quickly, decisively and sympathetically by pulping 300,000 copies of their inflight magazine (although it took 3 weeks for the complaint to surface). But the issue has […]

Who really influences Britain? The Sun or Twitter?

November 11, 2009

For those of us with a statto-like obsession with the UK media, some very interesting figures have been released by pollsters YouGovStone. Ostensibly undertaken to find out who is more influential, Google or Murdoch, the raw data paints an interesting picture of UK media consumption and influence: – 91% of the general public watch BBC […]

The NUJ must keep to its core mission

November 4, 2009

A PR and a member of the National Union of Journalists? Surely not. Heresy some will cry. Well, I am one. Before I get on to the editor of the Journalist debate, perhaps I’d best set out why I joined. Years ago the NUJ helped me in a contract negotiation and my membership has been […]

Question Time shows how Dick Griffin can be beaten

October 23, 2009

The most encouraging sign emerging from last night’s Question Time was that it has shown that the BNP can be beaten through debate. Griffin was uncomfortable, uncertain of his own policies, exposed for having no idea of British history, not even sure of his own past and branded a ‘thoroughly deceptive man’. The audience – […]

TweetMobs will not always be a power for good

October 19, 2009

There have been more words written subsequent to the Jan Moir article on Stephen Gately’s death than she’s ever written in her life. So there’s no need for me to recount how error ridden her article and subsequent reply are (Charlie Brooker in the Guardian, Daniel Finklestein in the Times and even Janet Street Porter […]