Browsing All posts tagged under »media«

Who’s watching Newsnight? Who knows…

December 5, 2011

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Ask any journalist why you should listen to them and, eventually, most of them would say the same thing… We are in touch with what our readers / viewers / listeners want to hear. Some may say they even represent their audience. And this is a fundamental part of how the media works. Journalists, producers […]

A toxic link between social enterprise & Big Society?

December 2, 2011

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One of the more controversial questions from yesterday’s Guardian Q&A on social enterprises and the media, was what impact their association with the Big Society has had. And how toxic that association has been. Looking at Google search trend data for the last two years, we can see that after David Cameron appropriated social enterprises […]

Degrees give no guarantees of success in the media

August 26, 2011

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Over at the Independent, Rizwan Syed criticises Jan Murray’s development of an Apprenticeship for journalists. I praised Jan for this move, part of what I believe is a vital shift toward creating more routes to enter media professions. I did respond on the Independent, but my comments seem to have disappeared. So, I’ll re-post my […]

Sexy A-Levels are not the worst media crime today

August 18, 2011

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With phone hacking and riots, this has hardly been a normal ‘silly season’ for the media. But, like Christmas ‘last day rush’ and Bank Holiday ‘getaway travel chaos’ stories, A-Level results can be relied on to fill plenty of media airtime and column inches. In all this coverage, a recurring media crime is to use […]

The Apprentice revolution is coming, but slowly

August 16, 2011

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Guardian journalist Jan Murray‘s announcement that she is taking on an Apprentice is another sign that the attitude toward vocational qualifications is changing. Degrees churn out indebted graduates who, in the PR industry as in journalism, spend the immediate aftermath of their degree on post-graduate qualifications or as juniors learning their trade. Indeed, those graduates […]

What makes sports ‘news’?

July 24, 2011

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Sport is an important part of British life. The economic impact of football alone is massive with the world’s richest club worth £1.16bn, to a non league club still turning over £200,000 a year. And that’s not to mention the revenue generated by businesses as a direct result of sports events being staged. Yet despite […]

News of the World advertisers hit on Twitter, but they aren’t listening

July 5, 2011

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As the headlines on all (non News International) media outlets drive public anger over the Millie Dowler / News of the World phone hacking scandal, social media reaction looked at targeting advertisers who work with the paper. Several sites have given easy to use lists of recent News of the World advertisers to enable the Twitter […]