marketing | Ramblings Of A PR

Browsing All posts tagged under »marketing«

One in ten firms engage in Pridewash

July 1, 2019

Over 10% of companies delivering a Pride-themed campaign scored less than 80% for their steps to improve LGBT+ rights.

A year of collaboration?

January 2, 2018

If 2017 was the year of division with Trump, Brexit and Ed Sheeran driving divisions between society, will 2018 be the year of collaboration?

How comms can help transform charity transparency

October 20, 2017

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

Buying Social Isn’t Just For Consumers

October 14, 2016

This Saturday sees the nation encouraged to “Buy Social” on Social Enterprise UK’s Social Saturday. Social enterprises aren’t just for consumers. In the PR industry, the PR and Communications Association (PRCA) has led a laudable drive to encourage more public relations agencies to Buy Social. But far more needs to be done. In designing marketing […]

Five things to learn from the e-campaigning forum

April 19, 2016

The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

Three symptoms of a poor marketing campaign

February 27, 2012

As the government continues to scrutinise central marketing spending and the NHS is under threat of major re-organisation, it’s refreshing to know that some NHS authorities are able to splash the cash. Or not. In an early front runner for the ‘waste of public money of the year’ award (if there was such an award), […]

Time to uncover the communications dinosaurs

January 25, 2012

Back in the day, my football team won, it always snowed at Christmas, the news was serious and PRs used fax machines to send out press releases. For some, even these new fangled fax machines were too much. So PRs employed teams of admins to do the work while they wined and dined clients. Of […]

The advance from PR’s core

October 26, 2011

Evidence from the PR Week / PRCA PR Census demonstrates that the industry is continuing its drift away from traditional and specialist PR services and more towards general marketing disciplines. This is demonstrated by my mapping of the areas respondents to the Census claim will increase in importance over the next two years against what […]