Browsing All posts tagged under »marketing«

How comms can help transform charity transparency

October 20, 2017

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The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

Buying Social Isn’t Just For Consumers

October 14, 2016

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This Saturday sees the nation encouraged to “Buy Social” on Social Enterprise UK’s Social Saturday. Social enterprises aren’t just for consumers. In the PR industry, the PR and Communications Association (PRCA) has led a laudable drive to encourage more public relations agencies to Buy Social. But far more needs to be done. In designing marketing […]

Five things to learn from the e-campaigning forum

April 19, 2016

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The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

Three symptoms of a poor marketing campaign

February 27, 2012

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As the government continues to scrutinise central marketing spending and the NHS is under threat of major re-organisation, it’s refreshing to know that some NHS authorities are able to splash the cash. Or not. In an early front runner for the ‘waste of public money of the year’ award (if there was such an award), […]

Time to uncover the communications dinosaurs

January 25, 2012

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Back in the day, my football team won, it always snowed at Christmas, the news was serious and PRs used fax machines to send out press releases. For some, even these new fangled fax machines were too much. So PRs employed teams of admins to do the work while they wined and dined clients. Of […]

The advance from PR’s core

October 26, 2011

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Evidence from the PR Week / PRCA PR Census demonstrates that the industry is continuing its drift away from traditional and specialist PR services and more towards general marketing disciplines. This is demonstrated by my mapping of the areas respondents to the Census claim will increase in importance over the next two years against what […]

Politicians need a good lesson in window dressing

July 21, 2011

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Rory Bremner writes for the Financial Times. True, he does. And he’s pretty insightful. One comment in last week’s column stood out: In the UK, the difference between government and opposition can be summed up thus: for the coalition, George Osborne says we can’t have growth without cutting the deficit; for the opposition, Ed Balls says […]