Browsing All posts tagged under »Marketing strategy«

A year of collaboration?

January 2, 2018


If 2017 was the year of division with Trump, Brexit and Ed Sheeran driving divisions between society, will 2018 be the year of collaboration?

Integration: The power of a community of owners

August 1, 2011


Econsultancy’s recent Internet Marketing Strategy paper contains much of interest, but it is what it doesn’t say which tells volumes about organisations’ approaches to the role of the internet and social media in their communications.  The report states: Almost half of company respondents (49%) said that a joined-up multichannel customer experience was very important to their […]