Browsing All posts tagged under »Marketing and Advertising«

When a guru just isn’t enough…

May 30, 2012


The marketing and communications industry has a lot of false prophets. It is full of so-called gurus willing to preach their infinate wisdom to the highest bidder. But for one charity, a guru just isn’t enough. They’ve gone one step further and secured funding from NESTA (a former ideas quango, now innovation charity) to hire […]

The Russian roulette of social media?

June 15, 2011


There’s a certain irony to the well-trodden phrase ‘finding the silver bullet in social media’. Everyone is searching for that magical formula which will tell you that if you do X in social media you will achieve Y. It doesn’t exist. And I doubt it ever will. In fact, finding the silver bullet in social […]