Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel free to write in any others)…
August 3, 2012
Blogging from Dublin today, and Olympic PR fever is certainly more tempered here, in fact the Irish tourist board has spent €500,000 encouraging Londoners to come here to avoid the hordes. Alcohol-related gaffe of the Games: Much to the delight of the Irish press, the National Press Club of Washington emailed its entire august PR […]
August 1, 2012
The third installment of Olympic PR highs and lows featuring melons, parents and the fauxlympics
July 30, 2012
The London Olympics are less than a week old and there’s already been no-end of PR stunts, mishaps and misunderstandings. Here are the five most notable so far… Worst crisis comms excuse: Trying downplay the loss of keys was pretty cringeworthy crisis comms by the Met Police. But LOCOG blaming spectators using mobile phones for […]
July 1, 2012
The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]
August 11, 2012
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