Browsing All posts tagged under »London 2012«

The best Olympic PR moment

August 11, 2012

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Over the last two weeks, this blog has featured over 50 Olympic PR highs and lows from London 2012, but which was your favourite? Take five seconds to fill in this poll (I’ve picked my top five, feel free to write in any others)…

Guinness, Team UK and a real legacy for Olympic PR

August 3, 2012

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Blogging from Dublin today, and Olympic PR fever is certainly more tempered here, in fact the Irish tourist board has spent €500,000 encouraging Londoners to come here to avoid the hordes. Alcohol-related gaffe of the Games: Much to the delight of the Irish press, the National Press Club of Washington emailed its entire august PR […]

Olympic PR melons, parents and the fauxlympics

August 1, 2012

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The third installment of Olympic PR highs and lows featuring melons, parents and the fauxlympics

Hearses, infidelity and empty seats… More Olympics PR

July 31, 2012

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The Olympic Games have given PRs the opportunity to take the media ‘summer silly season’ to new heights. You’d have thought that weekly posts on London Olympics PR highs and lows would be enough. But no, there’s just too much good material. So here’s today’s top five: Biggest social media fail: The #NBCfail over its […]

Olympic PR highs and lows

July 30, 2012

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The London Olympics are less than a week old and there’s already been no-end of PR stunts, mishaps and misunderstandings. Here are the five most notable so far… Worst crisis comms excuse: Trying downplay the loss of keys was pretty cringeworthy crisis comms by the Met Police. But LOCOG blaming spectators using mobile phones for […]

Olympic choreography or co-incidence?

July 1, 2012

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The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]