Browsing All posts tagged under »Liberal Democrats«

24 hours: A long time in political PR

May 11, 2011

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The definition of ‘a long time in politics’ is shortening. It used to be a week of course. But in 24 hours from about 10.50pm on Thursday 5th May, the political landscape fundamentally changed. In PR terms, it showed how desperately inadequate all the parties are. With (perhaps) one exception. I’ve questioned for some time […]

How the media should vote tomorrow

May 5, 2010

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What a mixed bag for the media this election has been. It’s demonstrated dramatically how style can triumph over substance, how poor presentation can lose audiences and how the most persuasive messages are simple and positive.  It’s also shown that social media may not be able to deliver knock out blows, but is vital in […]

Cameron’s slip means the end for pre-records

March 24, 2010

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The majority of interviews for TV and radio don’t happen live, but are pre-recorded. This works well for everyone – spokespeople get to do the interview at a time and place to suit them and broadcasters can line these set pieces up in advance and get content for stories in the bag. The other benefit […]