Browsing All posts tagged under »Leo Burnett«

Where do advertisers get their ideas from?

August 31, 2012

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You’re an advertising agency creative. You work at a massive global firm (say, Leo Burnett). You might be tired. You may even be a bit bored of one of your clients (say, Ronald McDonald House Charities). You need something concrete to show at an all important meeting. And quick. So you call in a small […]