Subscribe:
RSS feed
Econsultancy’s recent Internet Marketing Strategy paper contains much of interest, but it is what it doesn’t say which tells volumes about organisations’ approaches to the role of the internet and social media in their communications. The report states: Almost half of company respondents (49%) said that a joined-up multichannel customer experience was very important to their […]
June 15, 2011
There’s a certain irony to the well-trodden phrase ‘finding the silver bullet in social media’. Everyone is searching for that magical formula which will tell you that if you do X in social media you will achieve Y. It doesn’t exist. And I doubt it ever will. In fact, finding the silver bullet in social […]
August 1, 2011
1