Browsing All posts tagged under »Internet Marketing«

Integration: The power of a community of owners

August 1, 2011

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Econsultancy’s recent Internet Marketing Strategy paper contains much of interest, but it is what it doesn’t say which tells volumes about organisations’ approaches to the role of the internet and social media in their communications.  The report states: Almost half of company respondents (49%) said that a joined-up multichannel customer experience was very important to their […]

The Russian roulette of social media?

June 15, 2011

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There’s a certain irony to the well-trodden phrase ‘finding the silver bullet in social media’. Everyone is searching for that magical formula which will tell you that if you do X in social media you will achieve Y. It doesn’t exist. And I doubt it ever will. In fact, finding the silver bullet in social […]