Browsing All posts tagged under »IndyRef«

How Better Together almost lost the Union

September 21, 2014

3

How did the 'No' campaign go from a massive lead in the polls to coming perilously close to losing the Scottish Referendum?

Just who is behind the No Thanks advertising campaign?

September 1, 2014

4

Whatever your views on the Scottish referendum, it has not been a good one for the marketing industry. While the Yes campaign can be criticised for deploying rent-a-mobs at events and having some very dodgy infographics, the No campaign’s efforts have been far worse. The latest “No” film is sexist and patronising – despite presumably trying to chase […]

All campaigners will need to learn lessons from the CBI's Scottish crisis

April 29, 2014

0

The CBI’s epic PR fail on Scottish independence has grabbed the headlines. But the real news will be in the outcome of the Electoral Commission’s decision on whether the CBI was right to register as a campaigner in the referendum. This decision will have far-reaching consequences for all campaign organisations. On the surface, the Scottish […]