Browsing All posts tagged under »Great British Bake Off«

Is this the worst PR idea ever?

October 19, 2014

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According to marketing industry mag, The Drum, drinks giant Diageo is “mulling” the idea of an alcoholic version of The Great British Bake Off in a bid to halt declining sales. Regardless of the fact that declining alcohol sales in the UK should be a good thing – and a sign that the work of the […]