Browsing All posts tagged under »Facebook«

Finding the digital page 94

August 31, 2011

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Getting coverage in the media is often only the start of the battle for communicators. The trick is then trying to understand if people have actually seen, heard or read it. Measuring in broad terms is easy enough – opinion tracking can demonstrate clearly how many people have seen or discussed your story. In print […]

Set your supporters free

December 5, 2010

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Something pretty amazing has started happening on Facebook in the last few days.  Everyone’s suddenly turned into cartoon characters and started discussing the power of social media to highlight the excellent work of the NSPCC. The ‘change your profile pic to a cartoon character’ idea risked backfiring after groups started pointing out that using a […]

The TV influence

November 17, 2010

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It wasn’t so long ago that in the wake of Stephen Gately-gate and early wins from PR and marketing agencies using social media for clients, that people were proclaiming Twitter, Facebook and YouTube as the future of marketing. True, social media has shown itself (on occasion) to be the better of print and outdoor (sorry, not meaning for […]

Who really influences Britain? The Sun or Twitter?

November 11, 2009

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For those of us with a statto-like obsession with the UK media, some very interesting figures have been released by pollsters YouGovStone. Ostensibly undertaken to find out who is more influential, Google or Murdoch, the raw data paints an interesting picture of UK media consumption and influence: – 91% of the general public watch BBC […]