Browsing All posts tagged under »Econsultancy«

Integration: The power of a community of owners

August 1, 2011

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Econsultancy’s recent Internet Marketing Strategy paper contains much of interest, but it is what it doesn’t say which tells volumes about organisations’ approaches to the role of the internet and social media in their communications.  The report states: Almost half of company respondents (49%) said that a joined-up multichannel customer experience was very important to their […]