David Cameron | Ramblings Of A PR

Browsing All posts tagged under »David Cameron«

£117,800 to be the PM’s mouthpiece

January 18, 2016

The PM needs a new (deputy) spokesperson. And the salary is almost five times the UK's average salary

Re-launch or re-hash?

May 8, 2012

You’d have thought that political spinners would learn? Gordon Brown did them almost quarterly, Ed Miliband has done a fair few, the Big Society has tried at least six. Billed as re-launches, but in effect just re-hashes of the same content. And today we see the coalition proudly jumping on the re-launch bandwagon. That’s not […]

A fifth launch for the Big Society

May 22, 2011

David Cameron will launch the Big Society AGAIN tomorrow, according to the Independent. It’s possible I may have missed another one, but I make this the fifth launch of the Big Society. Yet, perhaps, positive signs are starting to emerge from the Big Society world. Almost a year ago, I set out five communications challenges the […]

The BS machine rumbles on

February 14, 2011

Back in July I attended a Big Society event. This was its second launch. There was then another at the Conservative party conference, making today the fourth launch of the Big Society. But this one was different. Opinion has polarised. Massively. The Big Society has been condemned by people from all sides – and it […]

Taking the BS out of the Big Society

July 19, 2010

After a lack of interest the first time around, the Big Society was finally launched to the consumer today. The anticipation was immense – the Twittersphere was groaning under the #bigsociety trend and the months of preparation and planning by Big Society agitators was finally to pay off. Except it still hasn’t. Not really. It […]

Cameron’s slip means the end for pre-records

March 24, 2010

The majority of interviews for TV and radio don’t happen live, but are pre-recorded. This works well for everyone – spokespeople get to do the interview at a time and place to suit them and broadcasters can line these set pieces up in advance and get content for stories in the bag. The other benefit […]

Mydavidcameron more popular than leading charities

March 12, 2010

In a pretty rare, but welcome, move, mydavidcameron.com has taken to publishing web traffic to their site on a seemingly regular basis. The latest results show site traffic of 250k in six weeks – more than double what the country’s leading charities (such as British Heart Foundation and Cancer Research UK) will have generated despite all of […]

Mydavidcameron vs the real thing… who wins?

March 3, 2010

The recent media storm around Tory campaign funding jogged a promise I made to try and answer a big question about the importance of social media on the outcome of the election. Just how effective will a poster campaign be for the Tories? And is it possible that more people would see Labour’s spoofs of […]