Browsing All posts tagged under »Coventry City FC«

Retro brands drive consumers back to the future

May 27, 2011

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It’s not often that I can combine my professional interests with personal passions. But, before readers get too worried, I am talking about marketing and Coventry City FC. The Wall Street Journal reports how the world’s leading brands have gone retro in the US to drive more sales. And in the UK, petitions and Facebook groups […]