The PRCA’s charity group recently debated the pros and cons of a ‘political’ approach to charity communications. But in the charity world, there can be no such thing as an apolitical campaign. While the stated objectives of charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each […]
March 6, 2012
Spin doctors? Shady lobbyists? Max Clifford? Social media gurus? Ab Fab? David Cameron? PR’s a flexible, changing, beast and is often defined by those who want to attack it as an industry. And it doesn’t help that if you ask a PR person how they would define PR, you’ll probably get a different response everytime. […]
November 4, 2011
£85,000 a month is a lot of money. When government is cutting spending in all walks of life, especially marketing, £85,000 a month for a PR agency is even more money. But, that’s what the Department of Health is looking to invest in trying to make the nation healthier. In doing this, it will […]
October 28, 2011
PR is a funny old industry. You spend hours, days, weeks, months (in many cases years) working on campaigns, striving to reach targets or work towards a big announcement. And when that moment comes and a campaign hits a milestone, it’s all to easy to fail to properly reflect on all the work that has […]
October 14, 2011
My Ramblings were starting to build up a head of steam, mixing my professional, social and political views – even getting an ad campaign taken down… But for those wondering what happened (I’m amazed people continued to visit the blog despite no new content), the picture below sums it up (I’m at the back somewhere)! […]
July 21, 2011
Rory Bremner writes for the Financial Times. True, he does. And he’s pretty insightful. One comment in last week’s column stood out: In the UK, the difference between government and opposition can be summed up thus: for the coalition, George Osborne says we can’t have growth without cutting the deficit; for the opposition, Ed Balls says […]
March 27, 2013
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