Browsing All posts tagged under »communications«

Charities must have the freedom to campaign

January 17, 2018


Charities have a vital role to play in campaigning for positive social change as they are well placed to spot the unintended consequences of legislation and can highlight gaps that risk leaving sections of our society behind. Even the Charity Commission for England and Wales acknowledges that while charities must be independent from party politics […]

Integration and reputation: sector wide fundraising goals for 2018

December 18, 2017


2017 should be seen as a turning point in the role of fundraisers in charities and not for profits. It is the year that the negative headlines of the past can be put behind the sector and a new relationship with donors can be moved forward. At the heart creating this turning point is the […]

How comms can help transform charity transparency

October 20, 2017


The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

The reputation challenge at the heart of fundraising

July 5, 2017


Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]

Buying Social Isn’t Just For Consumers

October 14, 2016


This Saturday sees the nation encouraged to “Buy Social” on Social Enterprise UK’s Social Saturday. Social enterprises aren’t just for consumers. In the PR industry, the PR and Communications Association (PRCA) has led a laudable drive to encourage more public relations agencies to Buy Social. But far more needs to be done. In designing marketing […]

The end of the homogenous charity sector?

September 5, 2016


The House of Lords Select Committee on Charities is a golden opportunity to help build a more constructive relationship between government and charities and move on from the recent turbulent times for the sector. Yet in just 33 words, I’ve managed to re-enforce one of the key issues facing charities: the idea of a homogeneous […]

The future for the PRCA Charity & Not-For-Profit Group

July 29, 2016


The last few years will go down as some as the most tumultuous ever experienced in charity communications, but the world is stabilising and it's time to move on.