Browsing All posts tagged under »communications«

We must do more to attract the next generation of campaigners

June 18, 2019

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The headlines from the recent PRCA Census may make for grim reading for charity PRs, but the truth behind the sector lies in the detail. On the surface, the fact that only non-departmental public bodies earn less than charity PRs, makes for depressing reading. While charities rightly have to safeguard the use of money donated […]

Watch out for the new wave of communications dinosaurs

December 18, 2018

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Any communications practitioner worth their salt should have two words at the front of their mind in 2019: Social Value.

Communicating causes: the new bible for campaigners

June 29, 2018

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Former UN Secretary General Kofi Annan’s 2014 prediction that the 21st Century would be the “era of the NGO” is an appropriate starting point for Communicating Causes – an all encompassing new book on the state of campaigning in the charity sector. The book, launched at a PRCA Charity and Not for Profit event last […]

Charities must have the freedom to campaign

January 17, 2018

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Charities have a vital role to play in campaigning for positive social change as they are well placed to spot the unintended consequences of legislation and can highlight gaps that risk leaving sections of our society behind. Even the Charity Commission for England and Wales acknowledges that while charities must be independent from party politics […]

Integration and reputation: sector wide fundraising goals for 2018

December 18, 2017

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2017 should be seen as a turning point in the role of fundraisers in charities and not for profits. It is the year that the negative headlines of the past can be put behind the sector and a new relationship with donors can be moved forward. At the heart creating this turning point is the […]

How comms can help transform charity transparency

October 20, 2017

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The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

The reputation challenge at the heart of fundraising

July 5, 2017

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Almost a quarter of the public (23%) feel “emotionally blackmailed” by charities, according to new research from the Commission on the Donor Experience. No wonder then that as well as seeking to define good practice, the Commission has also put building the reputation of charities at the centre of its recommendations. The Commission was launched in […]