Browsing All posts tagged under »Cheryl Cole«

The end of the celebrity?

February 1, 2011


Hallelujah! The world has escaped from the clutches of celebrities at last. Research from the US has found that adverts without sporting celebrities have the same impact as those with them (and in some cases celebs perform worse). PR Week reports that just one in five kids will support a charity because of celebrity endorsement. […]