Over on the Claremont blog, I argue that there can be no such thing as an apolitical charity communications campaign. While the stated objectives of a charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each of these four communications objectives, taking an apolitical approach is nigh […]
March 27, 2013
The PRCA’s charity group recently debated the pros and cons of a ‘political’ approach to charity communications. But in the charity world, there can be no such thing as an apolitical campaign. While the stated objectives of charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each […]
March 28, 2013
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