charity | Ramblings Of A PR

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There’s no such thing as an apolitical campaign

March 28, 2013

Over on the Claremont blog, I argue that there can be no such thing as an apolitical charity communications campaign. While the stated objectives of a charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each of these four communications objectives, taking an apolitical approach is nigh […]

You can’t take politics out of charity communications

March 27, 2013

The PRCA’s charity group recently debated the pros and cons of a ‘political’ approach to charity communications. But in the charity world, there can be no such thing as an apolitical campaign. While the stated objectives of charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each […]