Central Office of Information | Ramblings Of A PR

Browsing All posts tagged under »Central Office of Information«

Nice shows we still need government PR… if not the fat cats

September 22, 2010

I was interested to see the anger on Panorama and in the media on the salaries of the government comms fat cats. PR Week covered the story and I obviously had my say there. But Paul Cardin‘s response made me think, he said: No sympathy whatsoever from this quarter. Don’t fight it and risk exposing yourselves. Just […]

What public relations does next…

July 7, 2010

It’s been exactly two months since the last Rambling… and things are very different now. So it seems like a good time to look again at the threats and opportunities to the PR industry under the new government. As I warned in my last posts (and as the PRCA confirmed), the worst news for the […]

How the media should vote tomorrow

May 5, 2010

What a mixed bag for the media this election has been. It’s demonstrated dramatically how style can triumph over substance, how poor presentation can lose audiences and how the most persuasive messages are simple and positive. It’s also shown that social media may not be able to deliver knock out blows, but is vital in […]

A chance for the obesity makers to repent

December 10, 2009

The UK’s biggest advertising spender, the Central Office of Information, has started a process to find the biggest brains in behavioural change to join a new panel of experts who will advise the Government on how to get people to act differently. Rather than taking us on a further step towards an Orwellian distopia, this […]

PR needs to embrace the chance to show it works

November 13, 2009

The UK’s Central Office of Information has suggested that advertising value equivalent’s (AVE) are no longer included as part of mandatory evaluation criteria when measuring how well PR campaigns perform. And not before time! You can read my comments either in PR Week or on the website of the company I work for. But, if […]