Browsing All posts tagged under »Blog«

Top posts of 2012

December 31, 2012


The review of my blog posts is a little different this year (here is 2011‘s) as it also takes into account posts from the Claremont and CIPR blogs. Also summarised as a word cloud here, below are the top ten most read posts (in reverse order): 10) Launch of PR Apprenticeships. The very first post […]

A Rambling Review of 2011

December 28, 2011


‘Tis the season to be lazy. Given all media outlets for miles around are happily soaking up the mulled wine and mince pies while skeleton crews press ‘play’ on a long ago pre-recorded round up of the year, I thought I’d do the same. So here’s your Ramblings of a PR review of 2011, based […]

Mum’s the word: We just need proof

January 20, 2011


‘Mummy bloggers’ can do no wrong. Communities like Mumsnet are influencing politics, individual site authors are fought over by PRs for brand endorsement. But there’s just one thing missing… Proof that these bloggers actually drive sales. But rather than engage an independent research house to find proof (like Cadbury did with GfK NOP to prove […]

If you’re getting bored…

September 30, 2010


The focus for my blogging for the next four weeks is my attempt to cut 40% in spending from my own budget – just as the government is trying to do to the nation’s finances. You can read about it on my cuts blog or on the accompanying BBC News Online piece.