Big Society | Ramblings Of A PR

Browsing All posts tagged under »Big Society«

Big Society to launch… for the sixth time

January 3, 2012

A challenge which often comes down from Ministers to communications professionals in the public sector is how to get a policy which has already been announced some more public attention. Generally you could pull it off a couple of times. But, undeterred by continuing defections, the Big Society is rumoured to be gearing up for […]

Organisations line up to run from the Big Society

December 19, 2011

This weekend saw another key supporter of the Big Society defect. Following on from a mauling by the Public Accounts Committee, Sir Stephen Bubb, head of the Association of Chief Executives of Voluntary Organisations, claimed that Big Society communications had failed and the brand is broken. Speaking to the FT, he said: I think the […]

A toxic link between social enterprise & Big Society?

December 2, 2011

One of the more controversial questions from yesterday’s Guardian Q&A on social enterprises and the media, was what impact their association with the Big Society has had. And how toxic that association has been. Looking at Google search trend data for the last two years, we can see that after David Cameron appropriated social enterprises […]

Marketing saves lives

May 31, 2011

When the new coalition government came into power, one of its first acts was to halt all spending on PR, advertising and pretty much all other marketing activity. In the immediate aftermath of this decision, the quantity and quality of government communications declined rapidly and serious errors were made in countless announcements. The communication issues around […]

A fifth launch for the Big Society

May 22, 2011

David Cameron will launch the Big Society AGAIN tomorrow, according to the Independent. It’s possible I may have missed another one, but I make this the fifth launch of the Big Society. Yet, perhaps, positive signs are starting to emerge from the Big Society world. Almost a year ago, I set out five communications challenges the […]

Charities to access government comms rosters

May 9, 2011

While the government has repeatedly cut back on advertising and marketing spending (notwithstanding today’s launch of Make Your Future Happen), some interesting news from the Minister for Civil Society. According to Third Sector magazine, Nick Hurd claims the government can help charities save money by offering them access to approved government procurement rosters: I’m talking […]

The BS machine rumbles on

February 14, 2011

Back in July I attended a Big Society event. This was its second launch. There was then another at the Conservative party conference, making today the fourth launch of the Big Society. But this one was different. Opinion has polarised. Massively. The Big Society has been condemned by people from all sides – and it […]

Taking the BS out of the Big Society

July 19, 2010

After a lack of interest the first time around, the Big Society was finally launched to the consumer today. The anticipation was immense – the Twittersphere was groaning under the #bigsociety trend and the months of preparation and planning by Big Society agitators was finally to pay off. Except it still hasn’t. Not really. It […]