While retailers have just a matter of days to launch behavioural change communications to bring back Olympic business, there’s plenty of Olympics PR still going on… Nation to watch: The Swiss are spending $4.6m on their London 2012 presence and from Holland’s Heineken House to Russia’s Sochi Park, countries are climbing over themselves to boost […]
July 1, 2012
The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]
May 28, 2012
The Guido Fawkes blog has a great scoop – the video of Number 10’s director of comms criticising the BBC for bias in reporting of the Jeremy Hunt / BSkyB story. While Craig Oliver rambles on for five minutes in total breach of the first rule of PR (always check if the camera is still […]
January 24, 2011
Using a quick find and replace on Word, you can establish just how bigoted Melanie Phillips’ most recent diatribe against gay rights really is. Had her article read as the doctored version does below – replacing gay and homosexual for a ‘black’ equivalent – would the Daily Mail sack her? Probably not. Yes, blacks have […]
September 7, 2009
Got an email first thing this morning from PR Week asking for comment on the BNP/Question Time issue (nice to see they remembered my last contribution to the debate on how to deal with them). With representatives elected at a national election, I guess there was a sad inevitability that the BNP will be given […]
August 7, 2012
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