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Collected thoughts of a remote working public relations professional
Browsing All posts tagged under »Apprenticeship«
PR Apprenticeships have come of age
When I first suggested that there should be PR Apprenticeships in March 2009, the silence in the industry was deafening. Even in my own workplace at the time there was scepticism – and even hostility – to the idea that anyone could enter a PR agency without the spuriously defined ‘good degree’. It has been […]
The PR prescription for avoiding irrelevance
July 10, 2012
When one of the biggest names in PR warns that the industry faces becoming irrelevant, it’s probably a good idea to listen. And Lord Chadlington, founder of Shandwick and chair of Huntsworth group of PR agencies, gave just that warning last night (9th July). Chadlington’s prescription for preventing this irrelevance lies in tapping into the […]
What makes a good PR recruit? And where do they sit?
April 17, 2012
How will the new PR Apprenticeship sit alongside graduate - and other - forms of recruitment?
PR Apprenticeships launched
December 8, 2011
Today is a landmark day for the PR industry. Today sees the single most important development in the industry since the social media revolution. I’ve written on countless occasions about the need to diversify routes into the PR profession – and long called for the establishment of PR Apprenticeships. And while the PRCA have always […]
Degrees give no guarantees of success in the media
August 26, 2011
Over at the Independent, Rizwan Syed criticises Jan Murray’s development of an Apprenticeship for journalists. I praised Jan for this move, part of what I believe is a vital shift toward creating more routes to enter media professions. I did respond on the Independent, but my comments seem to have disappeared. So, I’ll re-post my […]
The Apprentice revolution is coming, but slowly
August 16, 2011
Guardian journalist Jan Murray‘s announcement that she is taking on an Apprentice is another sign that the attitude toward vocational qualifications is changing. Degrees churn out indebted graduates who, in the PR industry as in journalism, spend the immediate aftermath of their degree on post-graduate qualifications or as juniors learning their trade. Indeed, those graduates […]
PR needs apprentices rather than graduates
March 20, 2009
Last week, PR Week ran a story saying that our industry heads were unconvinced by PR degrees. No big suprise, even people I know who have taken them reckon they are crap (apart from the work experience placement). But, I had a letter published today in response arguing that it’s not PR degrees which should […]
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Ramblings Of A PR 
November 15, 2013
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