Browsing All posts tagged under »Advertising campaign«

When is an advert a PR campaign?

May 8, 2011


Simple answer: When you want to criticise it. Today’s Mail on Sunday headline is a case in point. Ministers launch PR blitz to sell £9,000 courses to students You can just hear the sub editor sneering as the letters ‘P’ and ‘R’ are used to pour scorn on the fact that the government might want […]