Browsing All posts tagged under »Advertising«

When does an advert become editorial?

May 16, 2014

4

A newspaper's support for UKIP on its front page shows what happens when an advert becomes editorial.

Hyundai and Innocean show the sick side of adland

April 26, 2013

1

Advertising creatives have a bit of reputation for being maverick and pushing the boundaries. But one agency, Innocean, has gone far too far and got Hyundai into a steaming pile of PR manure. You can read the full story of how the agency and Hyundai thought it was a good idea to make light (even […]

Olympic choreography or co-incidence?

July 1, 2012

0

The BBC unveiled its Olympic advertising creative during the Euro 2012 Finals. But can you spot the difference between this and, Olympic Sponsor, Lloyds TSB‘s long-standing ‘For the Journey’ advertising? Carefully choreographed plan, co-incidence, or just lazy copy-cat advertising? Whichever version you want to believe, surely the BBC should try and avoid endorsing corporates at […]

Time to uncover the communications dinosaurs

January 25, 2012

11

Back in the day, my football team won, it always snowed at Christmas, the news was serious and PRs used fax machines to send out press releases. For some, even these new fangled fax machines were too much. So PRs employed teams of admins to do the work while they wined and dined clients. Of […]

PR Picture of the Year (part 2)

November 17, 2011

3

Benetton have a knack for fantastic campaigning advertising. And this picture, while not the most important picture you’ll see this year, is amazing for PR purposes: Sadly, on this occasion it seems that Benetton were only ever going to use the poster for a PR stunt, rather than roll out the image, as it has […]

The breast health provider?

September 5, 2011

2

Puns, the odd joke, a cliche or two, a bit of photoshop. All good fun. All helps one company’s advert stand out from the crowd. But of course, some people just go too far. Like Spire Healthcare. According to its website, Spire is one of Britain’s foremost, respected, providers of quality healthcare. And, equally, according […]

News of the World advertisers hit on Twitter, but they aren’t listening

July 5, 2011

1

As the headlines on all (non News International) media outlets drive public anger over the Millie Dowler / News of the World phone hacking scandal, social media reaction looked at targeting advertisers who work with the paper. Several sites have given easy to use lists of recent News of the World advertisers to enable the Twitter […]