Browsing All posts tagged under »advert«

Hyundai and Innocean show the sick side of adland

April 26, 2013

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Advertising creatives have a bit of reputation for being maverick and pushing the boundaries. But one agency, Innocean, has gone far too far and got Hyundai into a steaming pile of PR manure. You can read the full story of how the agency and Hyundai thought it was a good idea to make light (even […]

Where do advertisers get their ideas from?

August 31, 2012

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You’re an advertising agency creative. You work at a massive global firm (say, Leo Burnett). You might be tired. You may even be a bit bored of one of your clients (say, Ronald McDonald House Charities). You need something concrete to show at an all important meeting. And quick. So you call in a small […]