Browsing All posts tagged under »2K Games«

Favours for savours are just part of PR

June 17, 2011

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The first rule of PR is never to talk about PR. Well, that’s what it seems like anyway. Yesterday, Redner Group made the headlines for threatening not to send some reviewers the next Duke Nukem game, after they went ‘too far’ in their criticism. And for all the game manufacturer’s claims that it seeks to maintain a healthy relationship […]