Browsing All Posts filed under »Strategy«

Are you ready to go viral?

October 30, 2014

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Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]

The numbers just don't add up

September 10, 2014

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Over four years ago, the global PR industry united to declare the death of AVEs – advertising value equivalents of PR coverage. But recently, they’ve been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily ‘value’ of coverage). The industry needs to, once again, ensure […]

All campaigners will need to learn lessons from the CBI's Scottish crisis

April 29, 2014

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The CBI’s epic PR fail on Scottish independence has grabbed the headlines. But the real news will be in the outcome of the Electoral Commission’s decision on whether the CBI was right to register as a campaigner in the referendum. This decision will have far-reaching consequences for all campaign organisations. On the surface, the Scottish […]

Five tips on preparing your charity for the 2015 General Election

January 20, 2014

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The 2015 General Election will be a key opportunity for charities to further their aims and objectives and gain more supporters. However, research shows that many organisations have yet to start planning for the election. With less than 18 months to go until the election on 7th May 2015, the research found that almost half of […]

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