Browsing All Posts filed under »Strategy«

How comms can help transform charity transparency

October 20, 2017

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The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

The future for the PRCA Charity & Not-For-Profit Group

July 29, 2016

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The last few years will go down as some as the most tumultuous ever experienced in charity communications, but the world is stabilising and it's time to move on.

Let's make 2015 the year of trust and ethics in PR

January 28, 2015

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If the Edelman Trust Barometer wasn’t enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations’ communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board […]

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015

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The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]

Are you ready to go viral?

October 30, 2014

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Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]

The numbers just don't add up

September 10, 2014

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Over four years ago, the global PR industry united to declare the death of AVEs – advertising value equivalents of PR coverage. But recently, they’ve been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily ‘value’ of coverage). The industry needs to, once again, ensure […]

All campaigners will need to learn lessons from the CBI's Scottish crisis

April 29, 2014

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The CBI’s epic PR fail on Scottish independence has grabbed the headlines. But the real news will be in the outcome of the Electoral Commission’s decision on whether the CBI was right to register as a campaigner in the referendum. This decision will have far-reaching consequences for all campaign organisations. On the surface, the Scottish […]