Strategy | Ramblings Of A PR

Browsing All Posts filed under »Strategy«

Is 2020 the year the PR profession unites on ethical conduct?

January 1, 2020

It's time to move on from the ethical scandals of the previous years in 2020 with a renewed focus on ethics.

Let’s focus on the REAL social impact of communications

May 14, 2019

Other professions are speaking the language of social value. And now the PR & communications industry is joining in.

A year of collaboration?

January 2, 2018

If 2017 was the year of division with Trump, Brexit and Ed Sheeran driving divisions between society, will 2018 be the year of collaboration?

How comms can help transform charity transparency

October 20, 2017

The TFN Live panel debate at the Institute of Fundraising Conference in Glasgow highlighted the divide between fundraisers and the rest of charity sector. But it’s a gulf that can be bridged by better communications. Fundraising has been through tough times; negative headlines, changes in legislation and changes in sources of revenue have led many […]

The future for the PRCA Charity & Not-For-Profit Group

July 29, 2016

The last few years will go down as some as the most tumultuous ever experienced in charity communications, but the world is stabilising and it's time to move on.

Let's make 2015 the year of trust and ethics in PR

January 28, 2015

If the Edelman Trust Barometer wasn’t enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations’ communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board […]

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015

The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]