Browsing All Posts filed under »Social media«

Campaign Collective launches

February 22, 2016


A new social enterprise, the Campaign Collective has been launched to help charity and not-for-profit marketeers.

Impressions or conversations: which will win #GE2015 social media battle?

March 11, 2015


The battle lines for the General Election are drawn. And for marketers, it’s not blue versus red (or even purple vs orange vs green), but impressions versus conversations. In the impressions corner are the Conservatives. They are spending a staggering £100,000 on Facebook ads alone. And their impression driving “road to recovery” poster may have been […]

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015


The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]

Are you ready to go viral?

October 30, 2014


Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]

The five most important tweets on the #EU2014 vote

May 28, 2014


Seismic earthquakes. Political turmoil. Revolutionary. There’s been much written about the European elections, but the five tweets below provide clear lessons the UK political parties – and anyone with a passion for democracy – must learn: 1) Things are not what they seem Another Angry Voice has an important overview of the 12 things the European […]

Five tips on preparing your charity for the 2015 General Election

January 20, 2014


The 2015 General Election will be a key opportunity for charities to further their aims and objectives and gain more supporters. However, research shows that many organisations have yet to start planning for the election. With less than 18 months to go until the election on 7th May 2015, the research found that almost half of […]