Browsing All Posts filed under »twitter«

One tweet and a morning of apologies

November 11, 2011

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On Twitter common best practice is that people stop tweeting as a mark of respect on Armistice Day. But every year, some brands always screw up - with Tweets going out. This then means some poor PR has to spend the rest of the morning apologising.

#wheresthegovernment shows Twitter’s still got it

August 5, 2011

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What started out as a partisan front page in the Mirror, asking why the government had all gone away at the same time, ended in a desperate attempt by the government to wrest control of a PR crisis. And it’s all thanks to Twitter. The morning paper reviews were done, paying little attention to the […]

News of the World advertisers hit on Twitter, but they aren’t listening

July 5, 2011

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As the headlines on all (non News International) media outlets drive public anger over the Millie Dowler / News of the World phone hacking scandal, social media reaction looked at targeting advertisers who work with the paper. Several sites have given easy to use lists of recent News of the World advertisers to enable the Twitter […]

Mydavidcameron vs the real thing… who wins?

March 3, 2010

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The recent media storm around Tory campaign funding jogged a promise I made to try and answer a big question about the importance of social media on the outcome of the election. Just how effective will a poster campaign be for the Tories? And is it possible that more people would see Labour’s spoofs of […]

Who really influences Britain? The Sun or Twitter?

November 11, 2009

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For those of us with a statto-like obsession with the UK media, some very interesting figures have been released by pollsters YouGovStone. Ostensibly undertaken to find out who is more influential, Google or Murdoch, the raw data paints an interesting picture of UK media consumption and influence: – 91% of the general public watch BBC […]

Trafigura, Twitter and the questions for PRs

October 14, 2009

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I’ll cut to the chase – those who haven’t read up on Twitter vs. Trafigura/Carter Ruck only have to read the just one the Guardian’s articles on the scandal to realise the case has implications for PR. Will Jordan has started discussing this, but I think it raises five key questions for PRs, which certainly […]