Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]
Press conferences have had a good run. From calming public nerves in a crisis (or not if you are Malaysian Airlines) to launching campaigns and announcing mundane company results, press conferences have been at the heart of the PR’s repartee for decades. But while the media’s attention is focused on Scotland, the Lobbying Act came […]
It is not just the PR industry which has been asking difficult questions about the impact of regulations for non-party campaigners during the 2015 General Election. And unless any last ditch attempts to delay the introduction of the Lobbying Act are successful, there is less than a month to go until the law comes into force. So, here are five tips to ensure […]
Keep calm and keep campaigning That was the message from the PRCA’s Not for Profit and Charity Group discussion last Thursday on the impact of the Lobbying Act on campaigns in the run up to the General Election next year. But, as Lily Capriani from Children’s Society pointed out, continuing to run campaigns does not […]
The 2015 General Election will be a key opportunity for charities to further their aims and objectives and gain more supporters. However, research shows that many organisations have yet to start planning for the election. With less than 18 months to go until the election on 7th May 2015, the research found that almost half of […]
More from The Rooftop – news worth shouting about
October 30, 2014
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