Browsing All Posts filed under »Skills«

Five things to learn from the e-campaigning forum

April 19, 2016

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The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

The best job in the world?

March 14, 2016

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The PRCA Careers in PR event claimed PR is the best job in the world. But how does the industry stack up for flexibility, variety, community and pay?

What makes a good PR?

July 10, 2015

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Public relations is a wide ranging profession requiring a multitude of skills. With new degree apprenticeships in PR being put out to consultation this month, now is the perfect time for the industry to think about what makes a good PR. Practice makes perfect One thing all PRs will agree on is how the majority of any […]

Help create a new PR degree apprenticeship

March 11, 2015

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The PR industry is set to make history by creating a new master’s-level degree apprenticeship in public relations. Industry body, the PRCA has applied to the Department for Business, Innovation and Skills to develop the new qualification in partnership with universities. Announced by the Prime Minister, the new PR degree apprenticeships are possible following reforms […]

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015

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The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]

Are you ready to go viral?

October 30, 2014

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Bosses, board members and clients who don’t work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question “are we ready to go viral?” Cancer Research UK may have […]

19th September 2014: The end of press conferences?

September 19, 2014

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Press conferences have had a good run. From calming public nerves in a crisis (or not if you are Malaysian Airlines) to launching campaigns and announcing mundane company results, press conferences have been at the heart of the PR’s repartee for decades. But while the media’s attention is focused on Scotland, the Lobbying Act came […]