Browsing All Posts filed under »Skills«

We must do more to attract the next generation of campaigners

June 18, 2019

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The headlines from the recent PRCA Census may make for grim reading for charity PRs, but the truth behind the sector lies in the detail. On the surface, the fact that only non-departmental public bodies earn less than charity PRs, makes for depressing reading. While charities rightly have to safeguard the use of money donated […]

Volunteer impact celebrated in week long event

June 7, 2019

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This week is Volunteers’ Week in the UK, celebrating the 12m people who volunteer with charities every year. And the impact of volunteering can be huge. Nearly 95% of parents suffering with mental health issues saw an improvement thanks to the support of a home-visiting volunteer, research by academics at Cardiff University has shown. Family […]

Five things to learn from the e-campaigning forum

April 19, 2016

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The annual ECF Global Event in Oxford is a chance to inspire and be inspired by some of Europe's best progressive campaigners. Here are five lessons.

The best job in the world?

March 14, 2016

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The PRCA Careers in PR event claimed PR is the best job in the world. But how does the industry stack up for flexibility, variety, community and pay?

What makes a good PR?

July 10, 2015

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Public relations is a wide ranging profession requiring a multitude of skills. With new degree apprenticeships in PR being put out to consultation this month, now is the perfect time for the industry to think about what makes a good PR. Practice makes perfect One thing all PRs will agree on is how the majority of any […]

Help create a new PR degree apprenticeship

March 11, 2015

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The PR industry is set to make history by creating a new master’s-level degree apprenticeship in public relations. Industry body, the PRCA has applied to the Department for Business, Innovation and Skills to develop the new qualification in partnership with universities. Announced by the Prime Minister, the new PR degree apprenticeships are possible following reforms […]

Trust in charities collapses; but ethics are key to rebuilding faith

January 20, 2015

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The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as […]