Browsing All Posts filed under »prca«

The end of the homogenous charity sector?

September 5, 2016

0

The House of Lords Select Committee on Charities is a golden opportunity to help build a more constructive relationship between government and charities and move on from the recent turbulent times for the sector. Yet in just 33 words, I’ve managed to re-enforce one of the key issues facing charities: the idea of a homogeneous […]

The future for the PRCA Charity & Not-For-Profit Group

July 29, 2016

1

The last few years will go down as some as the most tumultuous ever experienced in charity communications, but the world is stabilising and it's time to move on.

Top blog posts of 2014

December 31, 2014

0

It’s time for the fourth installment of my top 10 most read blog posts of the year… (Here are the reviews of 2013, 2012 and 2011). So, in reverse order here are 2014’s top hits… 10) A sponsored programme to promote more alcohol consumption? Worst PR idea ever. 9) Where UKIP are concerned, the line between […]

Hearses, infidelity and empty seats… More Olympics PR

July 31, 2012

2

The Olympic Games have given PRs the opportunity to take the media ‘summer silly season’ to new heights. You’d have thought that weekly posts on London Olympics PR highs and lows would be enough. But no, there’s just too much good material. So here’s today’s top five: Biggest social media fail: The #NBCfail over its […]

The PR prescription for avoiding irrelevance

July 10, 2012

1

When one of the biggest names in PR warns that the industry faces becoming irrelevant, it’s probably a good idea to listen. And Lord Chadlington, founder of Shandwick and chair of Huntsworth group of PR agencies, gave just that warning last night (9th July). Chadlington’s prescription for preventing this irrelevance lies in tapping into the […]

What makes a good PR recruit? And where do they sit?

April 17, 2012

3

How will the new PR Apprenticeship sit alongside graduate - and other - forms of recruitment?

The advance from PR’s core

October 26, 2011

2

Evidence from the PR Week / PRCA PR Census demonstrates that the industry is continuing its drift away from traditional and specialist PR services and more towards general marketing disciplines. This is demonstrated by my mapping of the areas respondents to the Census claim will increase in importance over the next two years against what […]