Browsing All Posts filed under »pr week«

Top blog posts of 2014

December 31, 2014


It’s time for the fourth installment of my top 10 most read blog posts of the year… (Here are the reviews of 2013, 2012 and 2011). So, in reverse order here are 2014’s top hits… 10) A sponsored programme to promote more alcohol consumption? Worst PR idea ever. 9) Where UKIP are concerned, the line between […]

What do PR’s make?

July 9, 2014


I spent the weekend at the beautiful Carthvean farm helping farm-sit for a family friend. Following three days spent knee deep in horse shit and trying to master the art of milking a goat by hand, I came back to London full of the joys of the countryside. I also had a concern that, compared […]

The advance from PR’s core

October 26, 2011


Evidence from the PR Week / PRCA PR Census demonstrates that the industry is continuing its drift away from traditional and specialist PR services and more towards general marketing disciplines. This is demonstrated by my mapping of the areas respondents to the Census claim will increase in importance over the next two years against what […]

More from the doom-monger in chief…

September 22, 2010


After another PR Week appearance, I’m getting a bit worried that there is only negative news coming from the public sector public relations fraternity… That’s probably because despite some briefs still coming out, the news isn’t that great. In fact, my initial response to the report which showed that 47% of PR agencies with public […]

Nice shows we still need government PR… if not the fat cats

September 22, 2010


I was interested to see the anger on Panorama and in the media on the salaries of the government comms fat cats.  PR Week covered the story and I obviously had my say there. But Paul Cardin‘s response made me think, he said: No sympathy whatsoever from this quarter. Don’t fight it and risk exposing yourselves. Just […]

The PRCA agree with me!

May 7, 2010


I was amused to see that now the election has happened, the industry body, the PRCA, agree with my summary of the state of the marketing industry.  In PR Week,  director-general Francis Ingham said, “for general PR agencies, this result poses real dangers. Let’s not be in denial – all three main parties have taken a […]

PR needs to embrace the chance to show it works

November 13, 2009


The UK’s Central Office of Information has suggested that advertising value equivalent’s (AVE) are no longer included as part of mandatory evaluation criteria when measuring how well PR campaigns perform. And not before time! You can read my comments either in PR Week or on the website of the company I work for. But, if […]

Online safety should be as important as road safety

November 6, 2009


I quite enjoy it when I’m asked to comment on campaigns I’m not working on – especially when they’re at brief stage, you can say what you think another agency should be doing. But PR Week asked me to comment on one I wouldn’t mind being part of – apparently there is a brief for […]